Sample case study
Sample content
Northfold Studio (sample)
Brand direction and an editorial website for a small independent publisher.
SAMPLE INDUSTRY
Independent publishing
SCOPE
Brand direction · Website Sprint
Context
A two-person publisher with a loyal print readership and an outdated, hard-to-update website.
Challenge
Readers struggled to find new titles, and the brand felt different on every channel.
Approach
We ran a short discovery session, defined a calm editorial voice, then designed a site around the reading list rather than the shop.
Selected deliverables
Brand direction, type system, six-page website, newsletter templates
SAMPLE OUTCOME
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